THE MUDDY DOG™ MEDIA KIT
The Muddy Dog™
295 Foreside Road, Falmouth, Maine 04105
www.themuddydog.com
info@themuddydog.com
themuddydog.blogspot.com
www.facebook.com/pages/The-Muddy-Dog/85474832420
207-899-0301
Contact:
Susan Dench, President
(Mobile) 207-838-8243
Susan@themuddydog.com
Our Products
After cuddling up in our down duvets, our dogs are thrilled that
they now have their very own! The Muddy Dog creates and sells
ergonomically-designed down dog beds that combine a comfortable
rest for dogs and stylish, distinctive covers that won't put the
people who love them to sleep. Marrying creature comforts with
impeccable design, our down beds are so different from anything
else on the market that we differentiate them from all the manmade
foam and fiber beds available by referring to them as duvets,
a French term for down bedding. Certified to be free of all substances
harmful to dogs and their families, our duvet insert fabrics are
double-stitched, down-proof and certified Eco-friendly.
All dogs require and deserve a comfortable, restful night's sleep,
and, just as a good mattress is essential to people, our special
down blend provides pets with crucial skeletal support. As a natural
material, down also helps to regulate body temperature. Our screen
printed fabrics boast fresh and inspiring color palettes, adding
dimension, texture, personality and warmth to any setting. And
knowing the wear and tear our dogs put there bed through, we offer
the the sort of dressmaker details we expect from all our home
accessories: Our seams are finished inside to prevent fraying.
Our gussets are lined for extra support. Our hidden heavy duty
zippers are two way with two pulls- with the zipper on the long
side of the bed to make it easier to get the cover on and off.
And that brings us to our Dog On It™ fleece slipcover- elasticized,
it keeps the duvet fresh and clean, working like a fitted sheet
over the bed to be quickly popped on and off when the dogs come
in from a good romp in the mud. Made for The Muddy Dog duvets,
it fits most bed brands.
Proudly animal tested by dogs of all ages that gravitate to them for their comfort
and warmth, our duvets retail for $329-$499, our slipcovers for
$59-$89.
One of our goals is to help retain and expand jobs at home, and we are doing just that.
We understand, appreciate and demand quality in our home, so our
covers and inserts are made in Maine, a state renowned for its
exceptional craftsmanship (as well as its incredible vacation
homes). After all, it's all about Fine Living For Dogs™!
History
It all started with the original Muddy Dog, Holly, a much beloved but very arthritic Golden Retriever.
Conventional dog beds weren't offering her the comfort she needed to rest so, noticing how much she enjoyed
our down comforter, we set out to design something that would give her the coziness, warmth and skeletal support
she craved. Holly finally got a good night's sleep and gave her sumptuous down duvet a two paws up. We asked a few
other dogs to try it out, and they all loved it more than any other bed they had.
The Company launched in 2009. We think every pampered pooch deserves
a comfortable night's sleep on a Muddy Dog™ down dog duvet!
Who We Are
Susan Dench is a seasoned marketing executive who has been cited
by marketing guru, Seth Godin, for her outside-the-box business
thinking. She lives in Falmouth Foreside, Maine with her family and pets
in a charming 1920's house which is in a perpetual state of renovation.
The Muddy Dog™ allows her to combine her love of dogs with her
passion for interior design.
Where Our Products Are Sold
The Muddy Dog down dog duvets are not in the same category as chain store dog beds- down is a
luxurious and much more costly material than cheap foam or polyester fill, and our covers are made
with sumptuous fabric and rabid attention to quality and detail, which elevates a dog necessity to a
coveted home accessory. Our duvets are sold through home furnishings retailers, in particular interior designers
with shops who may also need custom design work, and high end pet products shops. We also sell directly to the consumer
through our website, www.themuddydog.com
The Pet Market
According to the American Pet Products Manufacturers Association,
there are approximately 74.8 million dogs in the United States,
with 39% of households owning at least one dog. Over the past
10 years, the amount of money that pet owners spent on their pets
in the U.S. has almost doubled. For 2010, it is estimated that
U.S. residents will spend over $50 billion on their pets.
Consumer Data compiled from:
American Pet Products Manufacturers Association (APPMA) 2009-2010
National Pet Owners Survey
U.S. Pet Ownership & Demographics Sourcebook (2007 Edition)
US Census Data and MRI Spring 2008
Further Information
Please contact Susan Dench at susan@themuddydog.com
or 207-899-0301 for images or further information.
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